Technology Drives Sochi
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Viewers of this year's Sochi 2014 Winter Olympic Games will see notable improvements in graphics, new studios and streaming media technologies that NBC Olympics is betting will make the games more visually appealing and a more engaging experience.
NBC has built entirely new studios designed by New York-based ClickSpring that will include more screens that staff can use to explain the action. It has also made significant investments in graphics and virtual technologies. Graphics technologies are particularly important for the Olympics because many people may be less familiar with some of the sports. Having graphics to show the speed of the athletes or the force of gravity during a bob sled run will get viewers more engaged in the action, NBC executives have said.
Equally important will be technologies for streamlining workflows and producing record amounts of content both for TV and for a variety of digital platforms. During the games, NBC Olympics will supply 1,539-plus hours of total coverage, more than the 2010 and 2006 Winter Games combined. It will deliver a record 536 hours for its television channels and will stream all 98 events live, for more than 1,000 hours of coverage on digital platforms.
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