Where is Social Media Going
Selling Power Article Link
Social media and mobile sales have changed the way we relate, communicate, and conduct business. Eric Qualman, the author of the bestselling book, Socialnomics, said it best, “We don’t have a choice whether we do social media; the question is how well we do it.”
Let’s look at the facts: Only 14% of people trust advertising; 93% of marketers use social media for business. Big Shift #1: we’re moving from customer relationship management (CRM) to customer engagement management, aka Social CRM. Tech research firm Gartner predicts that by 2012 the Social CRM market will be more than $1 billion with 100+ companies competing for this rapidly growing pie. The three leading vendors are Jive, Salesforce, and Lithium.
If you’re still unclear about how to approach sales success strategies in a social and mobile world, picture your office water cooler going global, enabling B2B sales conversations in real time, 24/7.
Here are the numbers:
175 million users log on to Facebook every 24 hours.
65 million access Facebook through a mobile device and they share 30 billion (billion!) pieces of content every month and that number includes 3 billion photos and videos.
84% of Internet users watch videos online.
YouTube visitors watch 2 billion videos every day.
LinkedIn attracts one new member every second.
Econsultancy reports that over 25 billion tweets were sent last year.
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