A subsidiary of London-based advertising and public relations agency WPP announced this week that it has acquired Denver mobile app developer Double Encore. Financial terms weren’t disclosed, but WPP said Double Encore generated $8 million in revenue in 2013 and has assets valued at $2.6 million.
Double Encore merged with another fast-growing Denver app shop, Xcellent Creations, in 2013. The company will assume the name of WPP’s digital subsidiary, Possible Mobile, within the next year. It employs 55 and will remain headquartered in Denver. “We believe Double Encore is a very well-run mobile design and development agency,” a WPP official said in an email. “It will stay in Denver and continue working with all of its current clients, and we look forward to helping it grow its roster this year.”
Double Encore CEO Ben Reubenstein signs documents as part of a previous merger in 2013. (Handout) Double Encore’s clients include the PGA Tour, JetBlue and Major League Soccer. Double Encore CEO Ben Reubenstein, who founded Xcellent Creations, will assume the title of president at Possible Mobile.
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